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Portfolio

Projects & Case Studies

This portfolio includes products, projects, and case studies ranging from independent products taken from idea to release to enterprise work across product, data, infrastructure, and automation. For confidential projects, the descriptions focus only on the problem, my role, the solution approach, and the operational or business impact.

Portrait of Moein Ghezelbash

پروژه‌های آنلاینLive Projects

محصولات و پروژه‌هایی که می‌توانید مستقیماً از آن‌ها بازدید کنید.Products and projects you can explore online.

Selected projects

01

Device Sync

Device Sync is a cross-platform mobile product for transferring SMS and call activity from an Android phone with SIM connectivity to an iPhone. The product consists of four independent apps: two Android apps for SMS and Phone and two iPhone apps for the same areas, with each part operating independently. My role covers problem definition, product scope, key user flows, separate Android and iOS roadmaps, platform constraints, multi-SIM behavior, connectivity and offline states, notifications, and phased product delivery. Generative AI and AI coding agents are used throughout technical research, requirements, prototyping, implementation review, testing, and debugging.

02

Farvah Cafe

Farvah Cafe is an integrated café management and customer engagement platform that started as an MVP and evolved through multiple phases toward a commercial multi-module product. It covers POS, order management, menu and product management, customer profiles, loyalty and rewards, CRM, accounting workflows, role-based access, and multi-branch operations. My role includes requirements definition, roadmap design, feature prioritization, workflow design for managers, branch managers, cashiers, baristas, and customers, and keeping product decisions aligned with technical architecture and user experience. The product is at the end of Phase 7, with Phase 8 focused on franchise capabilities and further multi-branch expansion.

03

TIME

TIME is a public web product for viewing and comparing local time, dates, and time zones across cities, developed from initial concept through public release. Core features include live clocks, city and time-zone search, saved cities, Persian and Gregorian calendar dates, ISO week information, and a responsive interface for desktop and mobile. The product was designed with configurable data, a lightweight administration flow, and a deployment and update process through GitHub Pages, and was released publicly at time.imoein.com. It was built as a complete usable product rather than a prototype.

04

Channelead B2B Hotel Booking Platform

Channelead was a B2B hotel booking platform designed for organizations, agencies, and corporate travel clients. The platform provided hotel booking services through both a web panel and API, including supplier connectivity, order management, capacity control, pricing, and sales operations. My role focused on product development support, process analysis, cross-functional coordination between business, operations, finance, and technical teams, requirement definition, order flow analysis, and operational reporting improvements.

05

Besoye Samyar Safar Data Warehouse & BI Platform

This project focused on building an analytical layer for sales, orders, customers, suppliers, cancellations, commissions, user behavior, search logs, and operational KPIs. The BI platform helped management and operational teams monitor daily performance, detect data issues, analyze sales trends, and track order status. My responsibilities included reporting requirement design, data analysis, SQL query development, Oracle APEX reporting, and transforming raw operational data into decision-ready insights.

06

Real-Time CRM Lead Notification System

This project connected the Besoye Samyar Safar website to a CRM panel. Once a user submitted their information on the website, the data was delivered to the CRM panel in real time through WebSocket. An API wrapper then processed and distributed the information through email, SMS, and Zulip notifications, allowing managers and system users to receive new data instantly. The project combined real-time communication, automation, CRM workflow, and operational visibility.

07

Private Docker Registry & CI/CD Infrastructure

This project focused on designing and preparing a Docker-based delivery workflow using a private Harbor registry integrated with CI/CD processes. The work included private registry setup, Docker image tagging strategy, build and push workflow preparation, and alignment between development and production environments. It represents my experience in DevOps, containerization, and software delivery infrastructure.

08

GitLab CI/CD Migration to Harbor Registry

This project involved migrating Docker image delivery from GitLab’s internal registry to a private Harbor registry. The migration included reviewing the existing pipeline, adjusting build, development, and production stages, changing the image push destination, and preparing a more controlled release structure for different environments.

09

Viralife Dockerized Laravel/React Platform

Viralife was a Laravel and React-based platform prepared with a Dockerized architecture. The project involved service separation, PHP runtime setup, Nginx configuration, Redis caching considerations, Supervisor process management, and preparation for CI/CD-based deployment. It reflects my experience across product development, software architecture, and deployment infrastructure.

10

Oracle APEX Operational Dashboards

This project involved designing and maintaining operational dashboards and reports for sales, orders, users, customer groups, suppliers, cancellations, commissions, search logs, and user activity. The main focus was transforming operational data into usable reports for management decisions and daily team monitoring. The project combined SQL, data analysis, Oracle APEX, and business process understanding.

11

Gardesh | Multimedia Platform

Gardesh is being developed as a multimedia platform for publishing, managing and enjoying audio and video content. Its product direction covers podcasts and episodes, video, live events, and an independent workspace for publishers and creators. My role focuses on product leadership, roadmap priorities, publishing and media-management workflows, and aligning playback and access requirements with technical delivery. Capabilities are being developed and evaluated in phases.

12

Deltaban / 3click Product & Financial Process Automation

This project focused on improving and digitizing parts of financial and product-related workflows within a travel platform. It involved areas such as payment gateway status tracking, receivables process improvement, coordination between product, finance, and operations teams, and planning for better financial data tracking. The project represents a combination of product management, process analysis, and digital transformation in financial operations.

13

Kavir Motor Financial Process Digitalization

In this project, my role was to provide consulting support for identifying financial process bottlenecks and proposing ways to digitize and improve workflows. The main focus was reducing manual processes, increasing transparency, improving controllability, and moving financial operations closer to digital workflows.

14

LiveFM / Online Radio Platform

LiveFM was a media-related project focused on online radio, live audio streaming, and listening experience. The project was built around the idea of an online radio platform and involved areas such as live streaming workflow, user experience, content operations, and digital media requirements. This experience helped me better understand media products, live streaming, and the intersection of content and technology.

Confidentiality Notice

Due to the enterprise nature of some projects, internal information, real system screenshots, source code, dashboards, customer data, and confidential details are not publicly shared. The descriptions provided here are public, non-confidential summaries of my role, the problem, the solution approach, and the impact of each project.