Tip 2: Referral Bonuses

Recruiters often cite the best way to find qualified applicants is to seek referrals from current company employees. Employee referrals are usually the least expensive and one of the most effective ways of finding new staff. This is certainly true in the call center.  Representatives in your call center usually know people who are looking ...

Recruiters often cite the best way to find qualified applicants is to seek referrals from current company employees. Employee referrals are usually the least expensive and one of the most effective ways of finding new staff. This is certainly true in the call center.  Representatives in your call center usually know people who are looking for work or people who may be interested in changing jobs.  Because they know the job so well, and presumably they know their friends well, they’ll know if the person is going to be a good fit in customer service.  As a result, employee referrals have a much higher chance of success than candidates sourced and interviewed by even the most savvy and discerning recruiters.

In addition, you can trust your employees will be honest with their friends about what they like and dislike about working in your center.  This allows referral candidates to have a clear idea of what they’re getting themselves into, and they can make a well-informed decision about whether they really want to come to work in the demanding call center environment.

Monetary bonuses are a great way to encourage employee referrals.  While some suggest monetary bonuses might lead employees to refer anyone in hopes of a payout, the truth is most employees will not risk their reputation by referring someone they don’t think will be successful.  The bonus really serves as a reminder and an encourager to solicit referrals.

Bonuses should be contingent upon the new employee graduating from training and satisfactorily completing a probationary period.  This ensures there are no payouts if either the organization or the employee decides this is not a good fit.

The amount for a referral bonus should be dependent on the difficulty in hiring for the position.  The bonus needs to be high enough to motivate reps to encourage their friends and colleagues to apply for positions.  The equivalent of two weeks’ salary is an amount reps often find motivating, and is a great deal for you in terms of recruiting costs.

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